02 SWOT Analysis

This is the video explaining SWOT analysis. SWOT analysis is a strategic planning technique that helps identify an organisation's internal capabilities, limitations, and external factors that could impact its success. Understanding and utilising SWOT analysis can provide valuable insights into the packaging design process, allowing for informed decision-making and strategic planning. By incorporating SWOT analysis into your design process, you can better position yourself for success by leveraging strengths, addressing weaknesses, capitalising on opportunities, and mitigating threats.